Drawing on a 25-year vantage point at the centre of India’s Advertising and Marketing ecosystem, the report reframes industry churn as a leadership question

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Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy

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Conceptualized by Oberoi IBC, the TVC aims to capture the functional essence associated with the product

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MS Dhoni will continue to endorse their 3-in-1 agarbatti

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