maggie
The appointments aim to accelerate growth, sharpen strategic capabilities, and expand the company's AI-enabled client offerings
While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly
Sunidhi Vijay Jul 30, 2025 9:07 AM
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
Soumya Gawri Feb 22, 2025 8:42 AM
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
exchange4media Staff Nov 25, 2021 6:47 PM