No big marketing blitz for e-commerce players this Independence Day?blur=25

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

Sarmistha Neogy Aug 16, 2016 7:55 AM

Ogilvy Mumbai named APAC Effie Agency of the Year 2015?blur=25

Ogilvy Group picked up 2 Golds, 4 Silvers and 2 Bronze metals at APAC Effie Awards 2015

e4m Desk Apr 13, 2015 8:45 AM

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis?blur=25

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Madhukar Sabanavis Dec 29, 2014 8:03 AM

Ad fraternity decodes creation of Brand Modi & his integrated campaign?blur=25

Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader

Saloni Dutta May 19, 2014 9:28 AM

The current creative scenario in South is merely average: Madhukar Sabnavis?blur=25

There hasn't been too much of pushing of frontiers on creativity from South and it has been patchy, laments Vice-Chairman & Country Head - Discovery & Planning, O&M India, who has spent 26 years with the agency

Deepa Balasubramanian Feb 14, 2014 8:50 AM

"Good communication is all about changing human behaviour"?blur=25

Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts

Deepa Balasubramanian Feb 5, 2014 8:59 AM

"A good campaign can emerge out of any region if the brief is good & the client is brave"?blur=25

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights

Twishy Jan 28, 2014 8:49 AM

Stage set for Epica awards in Delhi on Jan 24?blur=25

To be held in association with exchange4media, Epica will bring under one roof top international & Indian advertising professionals and will feature some of the latest & best work from across the world

e4m Desk Jan 23, 2014 8:57 AM

Lowe Lintas' True Show celebrates the agency's own work?blur=25

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

Madhukar Sabnavis on O&M’s Worldwide Board?blur=25

Sabnavis is part of the 12 new members from around the world to join the Board. OgilvyRED’s Carla Hendra has been made Vice Chairman of the Board

e4m Desk Feb 19, 2013 7:11 PM

Advertising Club goes national, appts fresh ManCom?blur=25

With a changed name and a fresh managing committee, Ad Club Bombay, now Advertising Club, is set to embrace the national role it plays

Noor Fathima Warsia Sep 26, 2012 8:18 PM