lodha-group
The campaign throws light on the need for spacious homes in the new normal with features like open decks, garden spaces, and other amenities
The campaign film focuses on the importance of owning a house vis-à-vis a rented apartment
Abhinandan Lodha, CEO, Lodha Ventures, said, we feel the time was right for embarking on a planned communication campaign for the company
The 360-degree campaign across TV, Outdoor, Digital and Experiential mediums represent The World Towers as a distinguished architectural symbol
In addition to cinema advertising, the film will also be promoted across social media, lifestyle and news platforms over the next six months
The very first interactive digital campaign in the real estate space, #AWonderfulWorld allows users to engage with the actual content of the videos
The campaign video shows how an NRI parent can help his child resonate with his home country in a meaningful way while not compromising on his lifestyle
e4m Desk Dec 24, 2018 12:17 PM
Unveils new corporate ad campaign, ‘Come home to the best, Come home to Lodha’
Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy
Abhinn Shreshtha Aug 25, 2017 7:58 AM
As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India
DigitasLBi will be responsible for managing websites, social media properties and digital creative campaigns. SMG Convonix will strategize and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics
The agency signed up brands across diverse sectors, including The Lodha Group, Zee Media Corp, Indian Merchant Chambers, Enamor, Celio, VVF, Radio Mirchi, and Max Fashions, among others
Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group
Saloni Surti Sep 3, 2013 7:56 AM
