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When a rum brand chose respect over rivalry

Alpha Bull Rum campaign?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment

Ganapathy Viswanathan 1 hour ago

Pernod Ricard India initiates media agency review

Pernod Ricard India Launches Media Review Process?blur=25

Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25

Imran Fazal Jun 8, 2026 1:37 PM