licensing
Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge
Imran Fazal Jul 23, 2026 9:02 AM
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM
The dispute arises from an alliance agreement under which JioStar had agreed to sublicense TV broadcasting rights for ICC
e4m Staff May 22, 2026 10:50 AM
Most recently, Arocho served as Senior Vice President, Global Consumer Products and Franchise Management at Paramount Global
e4m Staff May 16, 2026 9:09 AM
With this acquisition, Bajaj Electricals will strengthen its multi-brand strategy, enabling investments in innovation, design, and goto-market execution
e4m Staff Mar 17, 2026 4:59 PM
With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience
Shalinee Mishra Jan 17, 2025 8:52 AM
The fee was paid based on the current rate of 8% of AGR, which means that TRAI's recommendation to lower the licensing fee to 3% has been overlooked
Aditi Gupta Sep 26, 2024 8:14 AM
