On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid

exchange4media Staff Jun 28, 2021 8:48 AM


Prior to this, Dash was Associate Vice President - Corporate Communications at IDFC FIRST Bank.

exchange4media Staff Apr 9, 2021 1:44 PM

Kotak Securities and DAN?blur=25

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM


The teams will be working in tandem to track and analyse Kotak Securities’ online presence to synchronize the customer service loop thereby, quickening the customer-query resolution process

exchange4media Staff Dec 10, 2018 3:15 PM

Landor panel discussion?blur=25

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff Dec 3, 2018 8:45 AM

Kotak Securities launches digitally-led integrated campaign with over 40 films?blur=25

Kotak Securities has launched #AgarMagarSeAageBadho, which is a digitally-led integrated campaign with over 40 films; aimed at helping traders move beyond their investment-centred barriers and invest with confidence

exchange4media Staff Oct 29, 2015 8:24 AM

Viewability in display advertising gains prominence among advertisers?blur=25

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Is digital the new darling of the BFSI sector??blur=25

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Rethink Facebook content strategy, advise brand managers?blur=25

With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say

Abhinna Shreshtha Apr 18, 2014 9:58 AM

SMG Convonix wins 24 clients in the last quarter of FY 13-14?blur=25

Wins include brands like Tetley, Tuffware, Pepperfry,The Mobile Store, and Reseller Club

exchange4media Staff Apr 16, 2014 8:11 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Facebook video ads: New online battle in the making??blur=25

After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital

Abhinna Shreshtha Dec 23, 2013 8:52 AM

HUL Q2 FY14 net up 13% at Rs 914 cr; beverages lead growth?blur=25

During the second quarter, the domestic consumer business of Hindustan Unilever grew 10%, ahead of market, driven by 5% underlying volume growth

Priyanka Mehra Oct 28, 2013 8:27 AM

Guest Article: So, you think that’s a nice ad, eh??blur=25

Jaimit Doshi, Head - Marketing, Kotak Securities shares some salient points about ad analysis from a marketing head’s point of view

Jaimit Doshi Feb 8, 2012 7:26 AM

Business Standard launches stock market portal SmartInvestor.in?blur=25

Business Standard Ltd has announced the launch of a comprehensive website. SmartInvestor.in is a stock market portal offering in-depth information and insight in a user-friendly format. The portal also enjoys the newspaper's incisive analysis and editorial inputs and gives visitors an unbiased view of corporate performance.

exchange4media Staff Jan 20, 2010 7:43 AM