korean-lifestyle

Desi by birth, K by choice: Here’s how Indian creators are riding the Hallyu wave

Poonam Naruka, Pranjali Singh, Sonal Yadav?blur=25

In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks Korean but still feels proudly desi

Soumya Gawri Jul 24, 2025 1:32 PM