khushboo-benani

Mad Influence-e4m Webinar: 'Influencer Marketing creating new areas for varied audiences'

Mad Influence-e4m Webinar?blur=25

In a virtual session, panellists discussed the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 24, 2020 8:12 AM

Cutting the content clutter: Khushboo Benani, Diageo India

Khushboo Benani Diageo?blur=25

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani May 21, 2019 9:32 AM