Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition

Shripad Kulkarni May 16, 2026 9:34 AM

Leaders from Zee Entertainment, Ching’s Secret, Jyothy Labs and Waman Hari Pethe Jewellers converge to discuss the blurred lines between legacy and new-age marketing in a hyper-connected India

e4m Staff Jul 16, 2025 5:11 PM

The agency will be responsible for the brand’s traditional media and digital media mandate

exchange4media Staff May 27, 2022 9:49 AM