irs-2019
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In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4

exchange4media Staff May 8, 2020 5:27 PM

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Print has held its own against digital mainly due to the credibility it provides the readers, say experts

Tasmayee Laha Roy Jan 21, 2020 7:54 AM

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The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

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With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

exchange4media Staff Jan 20, 2020 12:18 PM

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In Delhi-NCR, Hindustan Times has 1.7 million readers as per the Average Issue Readership

exchange4media Staff Dec 30, 2019 12:38 PM

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Experts say why credibility and specialised content in the age of digital publishing are key for the growth of magazine readership in India

Ruhail Amin Dec 30, 2019 9:41 AM

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What the bigwigs think about the growth of digital, increase in English readership and the importance of being credible in the age of fake news

exchange4media Staff Dec 30, 2019 9:41 AM

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While consumption of news on digital platforms is on the rise, publications have shown consistency in their readership patterns

exchange4media Staff Aug 16, 2019 8:08 AM

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Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in vernacular languages and cheaper data plans

exchange4media Staff Aug 16, 2019 8:01 AM

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Karan Darda, Executive Director, Lokmat Media Group explains why the generation of quarterly IRS reports will be a good move

Moumita Bhattacharjee May 15, 2019 9:23 AM

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The regional dailies had an increase of 0.8 crore readers in IRS Q1 2019. The industry has added 0.3 crore of urban readers and 0.5 crore rural readers

exchange4media Staff May 7, 2019 8:21 AM

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Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan May 1, 2019 8:52 AM

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Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

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Vikram Sakhuja, Group CEO, Madison Media & OOH & IRS Technical Committee Chairman, talks about the changes made in the latest IRS compared to the last one and more

exchange4media Staff Apr 29, 2019 9:27 AM

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The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza Apr 29, 2019 8:52 AM

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The dailies have added 1.8 crore additional readers since IRS 2017, while magazines are stronger with 90 lakh more readers

exchange4media Staff Apr 27, 2019 9:22 AM

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The Indian Readership Survey to show how Print has performed in the Digital era, say industry heads

exchange4media Staff Apr 26, 2019 9:14 AM