Franchises are exploring new monetisation layers & experiences to build a sustainable ecosystem that balances fan engagement with long-term commercial returns

Imran Fazal Apr 6, 2026 9:02 AM

In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008

e4m Staff Mar 26, 2026 2:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations

Ganapathy Viswanathan Mar 26, 2026 8:11 AM

10 of the 22 bidders are now in the race to buy new IPL teams, which will enter the league from the upcoming 2022 season

exchange4media Staff Oct 25, 2021 3:52 PM

DC jersey launched at unique event in the presence of fans

exchange4media Staff Mar 19, 2021 1:11 PM

With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue

Sonam Saini Mar 12, 2021 8:27 AM