According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works

e4m Desk May 29, 2026 12:49 PM

Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers

Shalinee Mishra May 12, 2026 9:15 AM

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity

e4m Staff Jan 13, 2026 3:40 PM

For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds

Soumya Gawri Oct 3, 2025 8:12 AM