From UNIQLO’s celebrity-led fleece campaign to Taneira’s take on festive dressing, brands are using humour, product storytelling and familiar cultural cues to connect with consumers

Sandhi Sarun 1 hour ago

Flipkart, Amazon, boAt Lifestyle, Been There Done That (BTDT) Media, Ittisa Digital Media among top winners

e4m Desk Sep 10, 2026 9:26 PM

Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both

e4m Staff Jul 15, 2026 1:55 PM