Media and marketing veteran Shubhranshu Singh examines whether India’s booming packaged snacks market could face a shift in consumer preferences similar to the US

Shubhranshu Singh Oct 12, 2026 11:09 AM

The government recently held a meeting to review the implementation of the Single Window Clearances Portal for the live event industry on the India Cine Hub (ICH) portal

e4m Staff Oct 8, 2026 10:08 AM

From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a strategic content asset

Kanchan Srivastava Sep 25, 2026 9:26 AM

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

Kanchan Srivastava Jun 1, 2026 9:12 AM