While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m

Kanchan Srivastava Mar 11, 2026 8:58 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes how a Cricket World Cup final is now a cultural event as much as a sporting one with a big bonus for brands 

Ganapathy Viswanathan Mar 8, 2026 8:41 AM

The platform has roped in Airtel Xstream Fibre as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. Brands like AMFI and DBS joined as advertisers

Sonam Saini Nov 11, 2022 8:26 AM