india-ad-spend
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
During the year, Pernod Ricard India's total income stood at Rs 27,663.56 cr, reflecting a year-on-year growth of 2.7%
e4m Staff Jan 5, 2026 11:27 AM
Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a mid-single-digit rate, says report