Ad spends jumped nearly 25% ahead of the match, with 10-second television slots priced between ₹30–40 lakh, up from the ₹20–25 lakh during other World Cup matches

e4m Staff Feb 16, 2026 9:27 AM

According to industry experts, advertisers feared being caught in a sentiment backlash

Aditi Gupta Sep 16, 2025 11:12 AM

India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years

Soumya Gawri Sep 15, 2025 8:16 AM

The ad created by MullenLowe Lintas Group scored big among netizens   

e4m Staff Oct 15, 2023 8:47 AM