impressions
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals the TAM AdEx India report
e4m Staff Feb 18, 2025 9:42 AM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM