impressions
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals the TAM AdEx India report
e4m Staff Feb 18, 2025 9:42 AM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
The company’s revenue in the quarter grew 110% in comparison to that of the previous year
exchange4media Staff Aug 9, 2021 1:10 PM
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the way television viewership is measured
exchange4media Staff Dec 2, 2020 9:05 AM
The methodology for the calculation of AMA will continue to remain the same as that of Impressions
exchange4media Staff Dec 1, 2020 2:19 PM
Republic Bharat has bagged the top position in the Hindi News Category for Week 32 in the 15+ Category
exchange4media Staff Aug 20, 2020 2:45 PM
With 1.3 billion views on YouTube, ANN has surpassed the general election viewership numbers of May 2019
exchange4media Staff Apr 7, 2020 4:06 PM