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The short film that pays homage to the ancient city of Istanbul, the airline’s hub for 85 years, was aired at Super Bowl LIII

exchange4media Staff Feb 4, 2019 3:58 PM

Vice President, Consumer Imaging and Information Centre, Canon India, tells exchange4media that majority of their revenue comes from the DSLR segment

Dolly Mahayan Apr 27, 2018 8:55 AM

Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Dolly Mahayan Apr 24, 2018 9:00 AM

The Union Cabinet has approved conducting auction of 683 FM channels in 236 cities which includes sparsely populated border areas Jammu and Kashmir and the North-East States

exchange4media Staff Dec 22, 2017 8:52 AM

SABGROUP’s Mastiii Channel has garnered 142mn impressions, beating its own past record

exchange4media Staff Nov 1, 2017 2:24 PM

Michael Houston promoted to Worldwide CEO; James R. Heekin III remains Executive Chairman

exchange4media Staff Aug 3, 2017 12:52 PM

In terms of reach, Mastiii leaves behind frontrunner Hindi GECs like Star Plus and Zee TV by 22% and 28% in their respective morning day parts

exchange4media Staff Jul 4, 2017 2:11 PM

adidas #III squad aims to put super back in cricket

adidas creates the shortest hashtag for its new digital campaign; casts Rohit Sharma, KL Rahul and Rishabh Pant as superhero cricketers

exchange4media Staff Apr 15, 2017 8:44 AM

adidas creates the shortest hashtag for cricket: #III

adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign

exchange4media Staff Apr 1, 2017 7:48 AM

MY FM launches in Bikaner and Akola

Akola is the last station launch of the network bid during phase III auctions

exchange4media Staff Mar 29, 2017 8:09 AM

Radio Mirchi acquires 21 new licenses for Rs 51.3 crore

With these 21 cities, the core Mirchi brand will expand its footprint deeper into strategically important and fast growing cities and states. Its presence will increase from 43 to 64 cities in India.

exchange4media Staff Mar 1, 2017 9:20 AM

Mastiii sees huge response for #BanoDheet campaign

#Banodheet saw a whopping 1.4 crore impressions with several thousand tweets to its credit

exchange4media Staff Jan 4, 2017 2:30 PM

Mastiii becomes ‘dheet’ to make a better India

SABGROUP is ready to bring about a positive change in society with its new #BanoDheet campaign

exchange4media Staff Dec 29, 2016 8:07 AM

Dainik Bhaskar Group launches online platform 'The Great Indian Wedding'

The unique online platform is aimed at advertisers and media agencies exclusively

exchange4media Staff Dec 23, 2016 4:23 PM

IBF welcomes Delhi High Court’s Order on DAS-III implementation

Indian Broadcasting Foundation (IBF) has welcomed the order passed by the Honourable Delhi High Court on 3 November 2016 dismissing the nine petitions dealing with the time extension for implementing digital addressable system (DAS) in certain areas of Karnataka, Kerala, Andhra Pradesh and Telangana and Uttar Pradesh under Phase-III, the deadline for which had expired on 31 December 2015

exchange4media Staff Nov 9, 2016 11:38 AM

Mastiii garners highest GRP ever

Youth Channel from the SAB Group umbrella has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM

exchange4media Staff Nov 9, 2016 11:34 AM

High reserve price irks operators as second batch of Phase III radio auctions begin

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha Oct 28, 2016 8:04 AM

MIB releases details of RED FM's successful wins in first round of Phase III

The Madras High Court had earlier allowed South Asia FM (which runs Red FM as well as Suryan FM) to participate in the Phase III auctions held last year but had asked MIB to keep the results sealed

exchange4media Staff Oct 28, 2016 8:02 AM

Mastiii, launches two new shows- 'Mastiii Starwars' and 'Mastiii Doubles'

Mastiii Star Wars is a musical war between the stars of Bollywood which will be aired every Sunday from 6pm to 7pm. And, will have two songs from the same actor, actress, singer or music composer back-to-back. The show will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening

exchange4media Staff Apr 14, 2016 3:48 PM

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