Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

The new stations will go LIVE in 7 cities

e4m Staff Mar 10, 2026 2:11 PM

Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth complement; language, customs, local traditions amplify emotional connect 

Sunidhi Vijay Oct 14, 2025 9:15 AM

Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers

Soumya Gawri Nov 26, 2024 9:03 AM

The last date for submitting applications is 18th November, 2024

e4m Staff Oct 15, 2024 5:23 PM

The Chairman of SAB Group, Adhikari spoke during the first episode of e4m's Future Talk Series about the journey of the group, rise of OTT and playbook for good content

exchange4media Staff Jul 14, 2020 8:28 AM