iii

MY FM executes fastest launch of new stations in Phase III auctions

MY FM?blur=25

The new stations will go LIVE in 7 cities

e4m Staff Mar 10, 2026 2:11 PM

Brands boost vernacular ad spends; Tier-II, III cities power festive growth

vernacular, ad spends?blur=25

Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth complement; language, customs, local traditions amplify emotional connect 

Sunidhi Vijay Oct 14, 2025 9:15 AM

Move over mags, hello phuljadis! Why celeb faces on unusual places are a win for brands

celebs on phuljadis?blur=25

Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers

Soumya Gawri Nov 26, 2024 9:03 AM

MIB invites application for auction of Private FM Radio Phase-III channels

MIB?blur=25

The last date for submitting applications is 18th November, 2024

e4m Staff Oct 15, 2024 5:23 PM

If you know the pulse of the masses, you will create good content: Markand Adhikari

Markand Adhikari?blur=25

The Chairman of SAB Group, Adhikari spoke during the first episode of e4m's Future Talk Series about the journey of the group, rise of OTT and playbook for good content

exchange4media Staff Jul 14, 2020 8:28 AM