At the e4m-iDAC Summit 2025, Vikas Chawla, Co-Founder of Social Beat, urged agencies to shift from being execution partners to becoming outcome owners

e4m Staff Oct 16, 2025 12:25 PM

During a panel discussion at the e4m iDAC 2024, experts explored the intricate relationship between creativity and business objectives in client-agency dynamics

e4m Staff Sep 30, 2024 12:24 PM

At the e4m iDAC 2024 panel, industry leaders highlighted the need for traditional agencies to adapt in a digital-first world by merging data, technology, and creativity

e4m Staff Sep 30, 2024 11:50 AM

At the e4m iDAC 2024 summit, regional agency leaders explored the vital balance between traditional and digital media, while emphasising the importance of building trust through diverse touchpoints

e4m Staff Sep 28, 2024 9:28 AM