icc-women-s-world-cup
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
With higher base rates expected next season, experts say women’s cricket is no longer a symbolic space for brands, it’s a growing powerhouse of emotion, engagement, and equity
Soumya Gawri and Aditi Gupta Nov 5, 2025 9:10 AM
The ICC Women’s World Cup 2025 kicked off on September 30 and will culminate on November 2
Ad placements on JioHotstar are priced at Rs 500-600 per CPM, say industry sources
Aditi Gupta Sep 16, 2025 9:06 AM
