Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist

Nafisa Shaheen May 19, 2020 4:01 PM


Vanapala, Founder, Way2News, on the hyper local news ecosystem in India and how digital technology is reaching even the remotest corners of the country

Shikha Paliwal Aug 2, 2019 7:23 AM

With 200 editions in the pipeline, Lokmat to take ‘hyper local’ to another level: Karan Darda?blur=25

Organisation to take its hyper local editions tally to 257 from 57 in the next three years. It aims to have a local edition for every 27,900 gram panchayats in Maharashtra, one reporter and a distributor for every 5,000 people

Naziya Alvi Rahman May 23, 2017 8:00 AM

HT launches Noida Special?blur=25

In addition to this, Hindustan Times has also launched its ‘Noida First’ initiative, aimed at helping Noida embody its promise of ‘City of Hope’

exchange4media Staff Feb 21, 2012 10:18 AM

Gujarati MidDay to come up with ‘hyper local’ editions in Mumbai?blur=25

In line with its innovative approach of connecting with readers, Gujarati MidDay (GMD) is all set to launch a new additional section called ‘MidDay Local’ for the readers of Borivali, Kandivali and Malad areas.

Nitin Pandey Oct 28, 2010 9:08 AM