hyper-local

Cable industry eyes Platform Services to boost TV advertising revenue

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MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns  across multiple cable operators

Imran Fazal Jul 6, 2026 8:52 AM

Why hyper-local is the new national for digital advertisers

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From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s a foundational reset

Shantanu David May 7, 2025 9:17 AM

Subhash Chandra launches hyper local news app PINEWZ

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The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday

e4m Staff Jan 22, 2024 3:58 PM

Vocal for Local: How PR & Communications can help brands be self-reliant

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Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist

Nafisa Shaheen May 19, 2020 4:01 PM