From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s a foundational reset

Shantanu David May 7, 2025 9:17 AM

The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday

e4m Staff Jan 22, 2024 3:58 PM

Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist

Nafisa Shaheen May 19, 2020 4:01 PM