Unlocking festive growth in Uttam Bharat requires understanding the preferences of the consumers, the right media, and the right strategy

NATIVE CONTENT Aug 17, 2026 8:58 AM

With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time

NATIVE CONTENT Aug 7, 2026 5:40 PM

In the Hindi heartland, TV continues to be the most trusted & influential medium, reaching millions of households every day, making FTA channels indispensable for brands seeking visibility and scale

e4m Staff Jul 15, 2026 5:01 PM

Connect with 20,000+ Gen Z consumers across 40+ Hindi Heartland campuses and fuel your next phase of growth

NATIVE CONTENT Jun 29, 2026 10:58 AM

At e4m Confluence 2022, Gupta, COO - Broadcasting Business, Shemaroo, spoke about FTA being an essential platform to reach the Hindi heartland

exchange4media Staff Oct 10, 2022 8:57 AM

The webinar ‘Naya Hindustan – Discovering the Hindi Heartland’ saw a group of marketers and media experts share interesting insights on the opportunities in the Hindi-speaking market

exchange4media Staff Mar 21, 2022 1:09 PM