hindi-heartland

Connecting Brands to Bharat: How TV is powering brand visibility in the Hindi Heartland

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In the Hindi heartland, TV continues to be the most trusted & influential medium, reaching millions of households every day, making FTA channels indispensable for brands seeking visibility and scale

e4m Staff Jul 15, 2026 5:01 PM

Hindustan Fresh on Campus is back

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Connect with 20,000+ Gen Z consumers across 40+ Hindi Heartland campuses and fuel your next phase of growth

NATIVE CONTENT Jun 29, 2026 10:58 AM

Heartland is essential for advertisers who wish to target any TG: Sandeep Gupta, Shemaroo

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At e4m Confluence 2022, Gupta, COO - Broadcasting Business, Shemaroo, spoke about FTA being an essential platform to reach the Hindi heartland

exchange4media Staff Oct 10, 2022 8:57 AM

Hindustan-e4m webinar: ‘Hindi heartland's media consumption evolving’

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The webinar ‘Naya Hindustan – Discovering the Hindi Heartland’ saw a group of marketers and media experts share interesting insights on the opportunities in the Hindi-speaking market

exchange4media Staff Mar 21, 2022 1:09 PM