IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM


Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium

Eularie Saldanha Sep 22, 2020 9:12 AM

digital ads?blur=25

Guest Column: Himanka Das, CEO, Vizeum India, share his insights on Personal Data Protection Bill

Himanka Das Dec 13, 2019 12:00 PM

Saint Gobaon Vizeum India?blur=25

Under this partnership, Saint-Gobain will be launching its new brand campaign after a gap of 15 years

exchange4media Staff Apr 30, 2019 3:29 PM

Carat Media wins media mandate for retail brand Shaze?blur=25

Carat Media will design and implement an integrated communication plan to take brand Shaze to the next level. The account will be handled out of the agency's Mumbai office

exchange4media Staff Sep 11, 2014 11:31 AM

As IPL final ratings drop 28%, advertisers exhibit cautious optimism?blur=25

The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts

Abhinav Trivedi Jun 7, 2013 8:00 PM

Carat Media wins Vistaprint AoR?blur=25

The business will be handled out of Carat's Mumbai office. Industry sources peg the account in the range of Rs 20 crore - 25 crore

Priyanka Mehra Jun 6, 2013 8:02 PM

Carat Media wins Vistaprint AoR?blur=25

The business will be handled out of Carat’s Mumbai office. Industry sources peg the account in the range of Rs 20-25 crore

Priyanka Mehra Jun 5, 2013 1:12 AM

Do news channels ride on brand name??blur=25

Media experts feel that anchors become the face of the news channel and draw the viewers, along with the credibility of news & views presented

Abid Hasan Apr 8, 2013 8:36 PM

Is the HT Mini experiment fizzing out??blur=25

Ever since it went pay, HT Mini has seen a decline. Experts wonder whether the move from the free format to cover price has backfired

Abid Hasan Dec 11, 2012 7:44 PM

Billboard of the week: Fastrack’s campaign?blur=25

“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media

Priyanka Nair Dec 6, 2012 11:32 PM

Carat bags Embassy of Ireland account?blur=25

Carat to handle the media duties to promote Ireland as a tourist, business and educational destination

exchange4media Staff Aug 23, 2012 8:31 PM

One more sports channel... Is there space??blur=25

Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands

Suraj Ramnath Apr 5, 2012 9:43 AM

Himanka Das to join Carat Media?blur=25

Carat India has appointed Himanka Das as Senior Vice President, West. He will be reporting to Kartik Iyer, Managing Director, Carat India

exchange4media Staff Feb 6, 2012 8:29 AM

GoaFest 2011: ‘Creativity with Conscience’ winners in conversation?blur=25

An interesting initiative preceding GoaFest 2011 was AAAI and ASCI’s collaborative effort ‘Creativity with Conscience’ (CWC). exchange4media speaks to winning team Motley Crew’s Abhishek Singh and Ankita Saikia on the experience.

Shubhangi Mehta Apr 15, 2011 8:18 AM

Karishma Initiative retains Samsonite portfolio media duties?blur=25

Following the review of its media AOR, Samsonite South Asia has decided to continue with Karishma Initiative as the media partner for its entire portfolio of brands.

Tasneem Limbdiwala Feb 14, 2011 8:21 AM