The brand rolled out contextual, location-based outdoor hoardings across Mumbai

e4m Staff Feb 11, 2026 1:00 PM

Herjit S. Bhalla is currently Vice President, Canada & Global Customers at The Hershey Company

e4m Staff Jan 28, 2026 1:08 PM

The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing major brands to cut back on their marketing and promotional spending

Kanchan Srivastava Mar 1, 2025 8:44 AM

The company has promoted the campaign across social media platforms, YouTube and OTT

exchange4media Staff May 17, 2023 2:37 PM

The digital film has been released in the new Instagram reel format

exchange4media Staff Mar 7, 2022 8:42 AM

Conceived by Lowe Lintas Mumbai, the film is live across the brand's digital assets

exchange4media Staff Jun 28, 2021 5:24 PM

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years

exchange4media Staff Feb 2, 2021 12:31 PM

Industry players say larger brands will no longer tolerate discriminatory content and social media networks will have to roll out new measures to contain the spread of hate on these platforms

Dipali Banka Jun 29, 2020 8:16 AM

The actress will be seen in a campaign conceptualised by MullenLowe Lintas, set to be released across multiple mediums, including television, digital and in-store

exchange4media Staff Feb 22, 2020 7:47 AM

The account will be managed by Lowe Lintas Mumbai and the campaign launching Hershey's Kisses in India is expected to go live soon

exchange4media Staff Feb 14, 2020 7:53 PM