Guest Column: Chief Business Officer, Hansa Cequity says it’s time for markets to move from interruptive marketing to intention marketing.

Neeraj Pratap Sangani 02-November-2018

Guest Column: Chief Business Officer, Hansa Cequity says we’re on the cusp of a revolutionary change in the way we do business & data is the flag bearer of this revolution

Neeraj Pratap Sangani 31-October-2018

A recent study conducted by Hansa Cequity reached out to leading Indian CMOs in different industries to understand their focus areas in the coming year

exchange4media Staff 31-July-2018

CXPA is a global organisation committed to increase the impact and visibility of customer experience professionals

exchange4media Staff 29-July-2016

This acquisition will help scale its breadth of analytics offerings; entry into artificial intelligence, machine learning capabilities

exchange4media Staff 22-July-2016

The study looks at how integrating and aligning channels – stores, e-stores, mobile apps and social media – omni-channel retailing has provided a flexible and seamless shopping experience for customers

exchange4media Staff 27-August-2015

Left-brain dominance has resulted in marketing being relevant once again, not just to customers, but to marketers as well, says Ajay Kelkar of Hansa Cequity

Ajay Kelkar 20-August-2013