From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this year is less about polish and more about personality

Shalinee Mishra Apr 23, 2025 9:15 AM

From boAt and Veeba to Karan Johar’s luxury jewellery line - Tyaani Jewellery, Shalini Passi has become the face of premium collaborations with top-tier endorsement deals 

Sunidhi Vijay Mar 12, 2025 7:35 AM

The three-part video campaign is titled ‘Mehnat ka Phal Veeba hota hai

e4m Staff Feb 18, 2025 6:33 PM