gst-cut

Why auto brands cut back on ads even as sales hold up

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Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital

Kanchan Srivastava Jun 11, 2026 9:04 AM

GST Cut: Boost for confidence, mixed impact for TV ad revenues  

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Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter

Aditi Gupta Nov 26, 2025 9:01 AM