grey-worldwide
Disha Patani for Aurelia

Conceptualised by Grey India, the campaign showcases Patani in multiple avatars and embraces the different colours of the festive season

exchange4media Staff Sep 14, 2019 8:38 AM

15 Indian entries shortlisted for Outdoor Lions, McCann leads with 4 entries

McCann Worldgroup India has managed to garner maximum shortlists with 4 entries. Close on the heels were Grey Worldwide India, Creative Land Asia, Mumbai, and Ogilvy & Mather, Mumbai with three entries each

exchange4media Staff Jun 22, 2015 1:37 PM

 Ogilvy announces 2nd edition of ENVY Awards

This edition will award 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year

exchange4media Staff Oct 31, 2014 11:45 AM

 Parle Agro meets creative shops

Market buzz is that though the FMCG major has not formally called for a pitch, it is meeting bouquet creative shops and not keen on large agencies at the moment

Priyanka Mehra Oct 15, 2014 1:05 PM

Gold for Grey, JWT bags Bronze in Press Lions

Grey Worldwide India has won a Gold Lion campaign for its 3 entries for P&G's Duracell Batteries. JWT India's work done for Godrej - Security Solutions (3 entries) has fetched the agency a Bronze Lion campaign

exchange4media Staff Jun 19, 2014 8:31 AM

3 entries from JWT and Grey Worldwide each shortlisted for Press Lions

JWT's entries for Godrej Security Solutions were shortlisted in Home Appliances & Furnishings subcategory while Grey's entries for P&G's Duracell Batteries were shortlisted in Household subcategory

exchange4media Staff Jun 17, 2014 7:47 AM

3 entries from JWT and Grey Worldwide each shortlisted for Press Lions

JWT's entries for Godrej Security Solutions were shortlisted in Home Appliances & Furnishings subcategory while Grey's entries for P&G's Duracell Batteries were shortlisted in Household subcategory

exchange4media Staff Jun 16, 2014 1:14 PM

DDB Mudra West appoints Manoj Bhavnani as Senior Creative Director

Bhavnani joins DDB Mudra West from Bates India, where he was Creative Director working on some of the agency’s biggest accounts such as FIAT, Tata AIG and Colgate

exchange4media Staff Jun 10, 2014 8:47 AM

One bad day shouldn't create prejudices: Pratap Bose

The President of Ad Club & Chairman of the Awards Governing Council, in a candid chat, talks about making Goafest 2014 a success even as the festival has drawn flak from a section of adlanders

Priyanka Mehra May 15, 2014 9:52 AM

Goafest 2014 sees steep slide in entries as larger agencies stay away

Ogilvy, Leo Burnett and McCann Erickson, which feature in this year's absentees' list, are estimated to account for the largest chunk of entries

Priyanka Mehra Apr 29, 2014 8:26 AM

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Nike does it again

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

HDFC Mutual Fund's latest campaign highlights cancer's cruel choice

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients

Twishy Mar 19, 2014 8:01 AM

AdFest 2014: Golds for MWG India, Grey Worldwide, Creativeland Asia

Indian agencies have scored 14 metals so far at AdFest 2014. McCann Worldgroup India has bagged three Golds, while Grey Worldwide & Creativeland Asia have won one Gold each

exchange4media Staff Mar 8, 2014 11:20 AM

Coke takes the masses route to spread happiness

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

Rs 250-plus crore Reliance Communication biz up for grabs

The creative pitch, which is in its initial stages, is taking place in Mumbai. Grey Worldwide is currently handling the creative duties of Reliance Communications

Priyanka Mehra Feb 17, 2014 7:58 AM

Amit Akali bids adieu to Grey Worldwide as NCD

Akali, who had joined Grey in Feb 2012, is currently serving his notice period till March 15. “There are a lot of facets of communication & creativity – digital, branded content, new media – that I’ve been wanting to explore,” he said

Priyanka Mehra Feb 15, 2014 9:24 AM

Amit Akali bids adieu to Grey Worldwide as NCD

Akali, who had joined Grey in Feb 2012, is currently serving his notice period till March 15. “There are a lot of facets of communication & creativity – digital, branded content, new media – that I’ve been wanting to explore,” he said

Priyanka Mehra Feb 14, 2014 5:00 PM

Guest Column: Thank God, I am in advertising: Bodhisatwa Dasgupta

There are many things we can't explain in advtg. Like why we crib about it, yet continue with it. Is it because somewhere in that cynical mind of ours, we're proud of what we’re doing, wonders Grey Worldwide's Creative Director

Bodhisatwa Dasgupta Jan 30, 2014 9:03 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM