graphisads

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan 15-October-2018

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan 27-August-2018

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena 09-November-2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha 29-May-2017

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff 06-May-2017

Delhi Ad Club will be holding its annual Excellence in Advertising Awards on May 25, 2012. Around 300 entries are expected for the awards this year

exchange4media Staff 16-April-2012

Air India has brought the Maharaja back to life in its outdoor campaign jointly executed by Laqshya Media, Graphisads, Midas, Pioneer Publicity, TDI

exchange4media Staff 02-March-2012