godrej-consumer-products-ltd

GCPL trims ad spends 4% in FY26

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On a quarterly basis, ad spends were down 2% year-on-year. Sequentially, the spending was down 10%

e4m Staff May 6, 2026 5:24 PM

Swati Bhattacharya Exits as Head of Lightbox Creative Lab at GCPL

Swati Bhattacharya steps down from GCPL Lightbox Creative Lab?blur=25

Before joining GCPL, Swati Bhattacharya served as Chief Creative Officer at FCB India

e4m Desk Oct 27, 2025 7:55 AM

Godrej aer debuts festive variant ‘aer matic Royal’ alongside new TVC campaign

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The TVC has been conceptualised by Godrej Creative Lab, the in-house creative studio of GCPL

e4m Staff Oct 15, 2025 3:42 PM

After three years of significant growth, GCPL to stabilise ad spends for some time

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Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now focuses purely on cost per reach

Sunidhi Vijay May 8, 2025 9:04 AM

Cinthol Foam Bodywash launched with a refreshing new TVC

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The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.

e4m Staff Aug 30, 2024 4:54 PM

Sudhir Sitapati to join Godrej Consumer as MD & CEO

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Nisaba Godrej, who is currently the Chairperson and Managing Director of Godrej Consumer, will serve as Executive Chairperson

exchange4media Staff May 11, 2021 6:55 PM