Since the launch of Prime Minister Narendra Modi’s ambitious campaign Make in India, the country has been witnessing multi-million dollar pledges from the international business community. In conjunction with Digital India and the expansion targets of the economy, the government is certainly working on a comprehensive plan to rope in foreign investments to boost the economy and growth
Putting forward General Motors’ perspective on changing approach to digital media, its Director – Marketing, Gaurav Gupta, put forward the auto major’s digital strategy through an in-depth presentation at the Digital Media Conference 2010, held in the Capital on March 19.
The media pitch for General Motors has boiled down to three agencies – Madison Media, OMG and Starcom Worldwide. The auto major will be deciding on its media agency in 15 days. Industry sources have pegged the business in the vicinity of Rs 100 crore. Gaurav Gupta, Director - Marketing, General Motors, has confirmed the development.