general-election

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

CHRISTINA MONIZ & BERYL MENEZES 1 week ago

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan 11-June-2019

With meticulous preparation, the group was able to deliver the mandate with accuracy and speed to its audiences

exchange4media Staff 04-June-2019

At its peak, traffic was flowing at 10x the normal volume during the election

exchange4media Staff 30-May-2019

Spanning between 19th April to 23rd May, the campaign was divided into 3 phases: pre-voting, voting, and results, and allowed users to keep up with news related to the 2019 Lok Sabha elections

exchange4media Staff 29-May-2019

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments

Rishabh Sharma 28-May-2019

From characters and situations, Avengers: Endgame and Game of Thrones, to Malayalam movie Lucifer, all are being used for creating memes/trolls in social media

Neethu Mohan 24-May-2019

Industry leaders cheer the clear majority for NDA and look forward to a new era of industrial growth and policy reforms 

exchange4media Staff 24-May-2019

Shot over 37 locations the documentary will encapsulate the incredible India story as the world’s largest democracy goes to poll

exchange4media Staff 23-May-2019

A statement from the Ministry dated 22nd May 2019, highlights that Non-News and Current Affairs channels are not mandated to carry anv news and current affairs content

exchange4media Staff 23-May-2019

Counting Day special programming will be exclusively broadcast on India News on Thursday, 23rd May 2019 from 6:00 am onwards

exchange4media Staff 22-May-2019

Commencing at daybreak, the programming will start at 6 AM and will aim to bring the fastest, first reactions and a 360-degree view throughout the day until the final results are declared

exchange4media Staff 22-May-2019

This is the first time election coverage has been aired by a GEC and a Hindi movie channel, contrary to government guidelines which stipulate that only news channels can carry election coverage

exchange4media Staff 22-May-2019

The campaign focuses on the significant role the government plays in providing a brighter future for the nation and its citizens

exchange4media Staff 22-May-2019

As per data by Indraprastha Institute of Information Technology Delhi, total number of tweets during the 7 phases of polling stood at 1,327,019 retweets, 52,260 quotes, and 366,092 original tweets

Tasmayee Laha Roy 22-May-2019

This LIVE segment has been created in association with Pixotope, a virtual production system developed in Norway by The Future Group

exchange4media Staff 21-May-2019

Increase in number of users and time spent have led to ad revenues growing over 100% YoY, says Bedi, President, Dailyhunt

Tasmayee Laha Roy 21-May-2019

According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data, while Congress will be getting 107 seats

exchange4media Staff 20-May-2019

Guest Column: Basant Dhawan, CEO-English & Business News, Network18, says technology and innovation have been the backbone of an impactful news viewing experience

Basant Dhawan 18-May-2019

The biggest Exit Poll for the General Elections across News18 Network - coverage starts on 19th May 19 from 5 pm onwards

exchange4media Staff 17-May-2019

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