Gangadhar steps down after a four-year long stint with the agency

Naziya Alvi Rahman May 9, 2022 11:29 AM


The court acquitted former journalist Jigna Vora and another person Joseph Paulsen who were accused of instigating Chhota Rajan for the murder

exchange4media Staff May 2, 2018 5:18 PM

Proper brand alliances can help films reduce marketing expenses: Ajit Andhare, Viacom18?blur=25

With 80 films and 100 awards, Viacom18 Motion Pictures completes its five years in the entertainment industry. Ajit Andhare, COO, Viacom18 Motion Pictures shares his insights over learning in the last five years, future projects, brand placements, digital marketing strategy and more

Madhuwanti Saha Jun 13, 2016 8:20 AM

2-min video: Social media boosts film marketing - Atul Hegde?blur=25

With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee

Priyanka Nair May 1, 2013 8:38 PM

Big FM leverages the Games with Big Music Olympiad?blur=25

In keeping with the Olympics fervour, Big FM has launched on air tournament with musical challenges inspired by various sports represented at the Olympic Games

exchange4media Staff Aug 6, 2012 10:20 PM

Billboards & Bollywood: A longstanding courtship?blur=25

While billboard advtg continues to be an intrinsic part of movie marketing, its role has changed from the quintessential glamour quotient to being a part of a larger OOH play

Priyanka Nair Jul 25, 2012 2:24 AM

Radio Mirchi plays host to ‘Gangs of Wasseypur’?blur=25

Along with television, radio is now increasingly being used by Bollywood to create hype around a new release

exchange4media Staff Jul 3, 2012 4:15 AM

Innovation & effectiveness are not mutually exclusive?blur=25

MEC India’s MD, T Gangadhar, speaks on the renewed focus the agency has put on industry and global awards

Noor Fathima Warsia May 21, 2012 1:22 AM