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`future-of-advertising`

Is the Mumbai-centric agency model finally breaking?

Talent, culture and business are spreading beyond Mumbai. Agencies are now asking if the metro-first structure that built Indian advertising can hold

Aryendra Khan Sep 9, 2026 9:25 AM

AAAI Lifetime Achievement Award: My final thoughts on the way forward

Enhancing the AAAI Lifetime Achievement Award for Future Generations?blur=25

Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come

Dr Annurag Batra Aug 4, 2026 8:55 AM

The Exit Interview: Shashi Sinha gets candid on Omnicom, IPG and what comes next

Shashi Sinha Reflects on His Journey and Future After Omnicom?blur=25

In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter

Noor Fathima Warsia Jul 30, 2026 1:50 PM

Language models place little weight on brand-owned content: Stuart Bowden, WPP

WPP's Stuart Bowden on the Shift from Paid Media to Influencer Marketing?blur=25

Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

The tyranny of billable hours: Are ad agencies forgetting what clients actually pay for?

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM