Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period

Imran Fazal May 13, 2026 4:03 PM

Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics

Imran Fazal May 13, 2026 3:14 PM

FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional e-commerce, say experts

Shantanu David Jun 26, 2025 9:02 AM

Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue potential for news broadcasters

Shantanu David Nov 26, 2024 9:12 AM

The expansion of news to FAST (free, ad-supported streaming television) is a win-win for viewers, publishers and advertisers alike

NATIVE CONTENT Nov 1, 2023 9:26 AM