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CTV and FAST Growth Challenge Traditional Cable Operators in India?blur=25

DTH operators’ aggressive CTV and FAST push threatens cable’s traditional distribution role, intensifying regulatory concerns and competition for subscribers, content and advertising revenues

Imran Fazal Sep 24, 2026 9:28 AM

Smart TV?blur=25

Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period

Imran Fazal May 13, 2026 4:03 PM

Jio, Zee?blur=25

Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics

Imran Fazal May 13, 2026 3:14 PM