ford-india
e4m presents the second list of eminent personalities who have made a mark in the PR and Communications industry
GTB managing partner Babita Baruah has been given a global role in International Markets and the firm's 100-plus employees have been accommodated in various WPP agencies
The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins
e4m Desk Mar 16, 2021 10:23 AM
With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive
The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee
The second film for the campaign, created by BBDO, has been released on TV and social media channels
Rahul Gautam will be speaking at the event on: Is Data Changing the Role of CMOs?
Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles
Dolly Mahayan Feb 28, 2018 8:58 AM
Rahul Gautam, VP, Marketing, Ford India, speaks about plans to leverage all paid, owned and earned media channels including social, digital, television, print, radio and mobile for the company’s new campaigns through the year
Ruhail Amin May 2, 2017 8:10 AM
The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales
Ronald Menezes Jun 10, 2016 8:01 AM
Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences
On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same
Sarkar has over 17 years of experience in marketing Ford models in North America. He will now have key responsibility for overall brand building at Ford India
Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online
In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts
Abhinav Mohapatra Jun 3, 2013 4:45 PM
National Geographic and Ford India have joined hands for a new adventure series ‘My Endeavour Alterrain’ featuring five celebrities from different walks of life
Abid Hasan Feb 20, 2013 8:01 PM
Piparsania takes charge from September 1, 2012 and will report to Michael Boneham, President and Managing Director, Ford India
In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13
Shree Lahiri May 12, 2012 8:17 PM
