Top 20 Communications professionals?blur=25

e4m presents the second list of eminent personalities who have made a mark in the PR and Communications industry

e4m Desk Feb 2, 2022 11:18 AM


September 30 will be Mehrotra’s last day with Ford, say reports

e4m Desk Sep 25, 2021 2:06 PM

wpp gtb?blur=25

GTB managing partner Babita Baruah has been given a global role in International Markets and the firm's 100-plus employees have been accommodated in various WPP agencies

e4m Desk Sep 13, 2021 8:51 AM

Ford EcoSport?blur=25

The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins

e4m Desk Mar 16, 2021 10:23 AM

Tech Manch?blur=25

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

e4m Desk May 5, 2020 8:25 AM

Ford Value of Ownership?blur=25

The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee

e4m Desk Mar 21, 2020 9:58 AM


The second film for the campaign, created by BBDO, has been released on TV and social media channels 

e4m Desk Jun 15, 2019 9:02 AM


The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM


Rahul Gautam will be speaking at the event on: Is Data Changing the Role of CMOs?

e4m Desk May 28, 2018 8:54 AM


Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles

Dolly Mahayan Feb 28, 2018 8:58 AM

Automotive safety continues to lag behind in influencing car-buying decisions-Rahul Gautam, Ford India?blur=25

Rahul Gautam, VP, Marketing, Ford India, speaks about plans to leverage all paid, owned and earned media channels including social, digital, television, print, radio and mobile for the company’s new campaigns through the year

Ruhail Amin May 2, 2017 8:10 AM

New launches, ad campaigns propel Indian auto sales growth in May?blur=25

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM

How to choose the most effective channel to drive brand engagement??blur=25

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

Ford woos auto enthusiasts with its Midnight Surprise?blur=25

On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same

Twishy Dec 6, 2013 8:58 AM

Ford India appoints Raj Sarkar as Vice President, Marketing?blur=25

Sarkar has over 17 years of experience in marketing Ford models in North America. He will now have key responsibility for overall brand building at Ford India

e4m Desk Aug 13, 2013 7:41 AM

Ford increases digital mktg spends to double digits?blur=25

Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online

Twishy Jun 27, 2013 8:23 AM

PR needs to put its money where the clients are: Experts?blur=25

In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts

Abhinav Mohapatra Jun 3, 2013 4:45 PM

National Geographic gets Ford’s muscle for new show?blur=25

National Geographic and Ford India have joined hands for a new adventure series ‘My Endeavour Alterrain’ featuring five celebrities from different walks of life

Abid Hasan Feb 20, 2013 8:01 PM

Ford India ropes in Vinay Piparsania to head mktg?blur=25

Piparsania takes charge from September 1, 2012 and will report to Michael Boneham, President and Managing Director, Ford India

e4m Desk Aug 31, 2012 6:57 PM

Ford boosts marketing drive with midnight sale?blur=25

In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13

Shree Lahiri May 12, 2012 8:17 PM