The second film for the campaign, created by BBDO, has been released on TV and social media channels 

exchange4media Staff Jun 15, 2019 9:02 AM


The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM


Rahul Gautam will be speaking at the event on: Is Data Changing the Role of CMOs?

exchange4media Staff May 28, 2018 8:54 AM


Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles

Dolly Mahayan Feb 28, 2018 8:58 AM

Automotive safety continues to lag behind in influencing car-buying decisions-Rahul Gautam, Ford India?blur=25

Rahul Gautam, VP, Marketing, Ford India, speaks about plans to leverage all paid, owned and earned media channels including social, digital, television, print, radio and mobile for the company’s new campaigns through the year

Ruhail Amin May 2, 2017 8:10 AM

New launches, ad campaigns propel Indian auto sales growth in May?blur=25

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM

How to choose the most effective channel to drive brand engagement??blur=25

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

Ford woos auto enthusiasts with its Midnight Surprise?blur=25

On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same

Twishy Dec 6, 2013 8:58 AM

Ford India appoints Raj Sarkar as Vice President, Marketing?blur=25

Sarkar has over 17 years of experience in marketing Ford models in North America. He will now have key responsibility for overall brand building at Ford India

exchange4media Staff Aug 13, 2013 7:41 AM

Ford increases digital mktg spends to double digits?blur=25

Ford launched a digitally-led experiential initiative for its latest offer EcoSport. Consumers got a chance to drive the SUV ahead of its launch & share experiences online

Twishy Jun 27, 2013 8:23 AM

PR needs to put its money where the clients are: Experts?blur=25

In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts

Abhinav Mohapatra Jun 3, 2013 4:45 PM

National Geographic gets Ford’s muscle for new show?blur=25

National Geographic and Ford India have joined hands for a new adventure series ‘My Endeavour Alterrain’ featuring five celebrities from different walks of life

Abid Hasan Feb 20, 2013 8:01 PM

Ford India ropes in Vinay Piparsania to head mktg?blur=25

Piparsania takes charge from September 1, 2012 and will report to Michael Boneham, President and Managing Director, Ford India

exchange4media Staff Aug 31, 2012 6:57 PM

Ford boosts marketing drive with midnight sale?blur=25

In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13

Shree Lahiri May 12, 2012 8:17 PM

‘Social media takes away control from the marketer’?blur=25

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel Feb 24, 2012 7:40 AM

Nigel Wark: Engage customers as co-creators and marketers?blur=25

Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success

Sai Prasanna Nov 24, 2011 7:57 AM

Pitch Exclusive: Nigel Wark to share the secret behind Ford India’s turnaround?blur=25

Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of the hottest selling models today. Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, has played a key role in this turnaround and he will be revealing how this was achieved at the Pitch CMO Summit 2011.

exchange4media Staff Sep 30, 2011 8:38 AM

Pitch Exclusive: Ford India - Grit in Wheels?blur=25

Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.

Ruchika Kumar Sep 5, 2011 9:57 AM