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Industry experts say creators are unknowingly losing money through opaque contracts, unlimited ad rights, hidden campaign values and unfair barter deals
Shalinee Mishra Jul 24, 2026 9:04 AM
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception
e4m Staff Jul 22, 2026 2:13 PM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Under this mandate, Confiance will work closely with Libertario to shape a cohesive brand narrative
e4m Staff Apr 29, 2026 11:25 AM
The mandate includes strategic social media planning, content-led campaigns, and page growth initiatives
e4m Staff Mar 24, 2026 11:38 AM
Prior to the new assignment, Khatri was the Vice-President and head of operation of the passenger vehicle business at Tata Motors
exchange4media Staff Feb 9, 2023 1:23 PM





