festivals-and-events

When festivals become markets: Why Ganesh Chaturthi matters to brands

Ganesh Chaturthi?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect

Ganapathy Viswanathan Sep 8, 2026 8:13 AM

Festive Season 2026: Will brands spend their way back to optimism?

Festive Season 2026?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business

Ganapathy Viswanathan Sep 2, 2026 8:21 AM

Hit or Miss: The week in ads

Hit or Miss: The week in ads?blur=25

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

Aryendra Khan Aug 28, 2026 9:06 AM

Onam 2026: Media agencies reveal the FOMO fuelling Kerala’s festive ad boom

Onam 2026: Media agencies reveal the FOMO fuelling Kerala’s festive ad boom?blur=25

Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam

Sandhi Sarun Aug 26, 2026 9:11 AM

Ahead of Eid 2026, Birla Opus Paints launches new campaign

Birla Opus Paints | Eid 2026?blur=25

The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India

e4m Staff Mar 5, 2026 12:10 PM