The ruling has come 11 years after a customer filed a complaint against the company, alleging that the fairness cream failed to deliver its promised results

e4m Staff Dec 11, 2024 1:25 PM

In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging

Shreshtha Verma Feb 26, 2020 8:05 AM

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

The proposed rules would be drafted under the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020

exchange4media Staff Feb 7, 2020 9:48 AM