Father's Day?blur=25

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh Jun 15, 2019 8:48 AM


Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Google (Emotional) Search reunion ad moves hearts?blur=25

The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad

Twishy Nov 18, 2013 9:10 AM