emotional-ad

Padma Bhushan posthumously awarded to Piyush Pandey: Voice that gave Indian advtg its soul

Piyush Pandey | Neeta Joshi | President Droupadi Murmu?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

Emotional advertising is two times more effective than functional advertising: Shivam Puri

Shivam Puri?blur=25

At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition

exchange4media Staff Mar 15, 2022 1:39 PM