At the MarTechAI Summit 2025, experts explain why the previous measurement tools can’t keep up with today’s data-heavy decisions

e4m Staff Dec 11, 2025 1:44 PM

Experts unpacked why brands should offer solutions rather than flooding customers with marketing messages, and why AI-driven personalisation must begin with contextual understanding

e4m Staff Dec 11, 2025 8:50 AM

At the MarTechAI Summit 2025, marketers unpacked how agentic AI is shifting from event-triggered automation to moment-driven intelligence

e4m Staff Dec 11, 2025 8:34 AM

At the MarTechAI Summit, HDFC Bank CMO Ravi Santhanam unpacks how AI-powered brand engines demand clarity, real business problem-solving and a culture that celebrates experiments

e4m Staff Dec 10, 2025 1:39 PM