At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits

e4m Staff Jun 23, 2026 3:02 PM

FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history

e4m Staff Jun 12, 2026 5:45 PM

From gaming hubs and retail media to IoT homes and creator studios, EY-Parthenon's Raghav Anand laid out why the television screen is rapidly becoming the most powerful commercial real estate in India

e4m Staff Jun 11, 2026 4:15 PM