dr-samir-kapur

How Stanley turned a metal cup into a cultural movement

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Guest Column: Dr. Samir Kapur, Director, Adfactors PR talks about the Stanley story, marketing hacks and what Indian brands should learn about human behaviour

Dr. Samir Kapur Aug 6, 2025 3:50 PM

‘Customers are evolving & want to listen to stories that hold values’

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At e4m PR 30 under 30, Dr Samir Kapur, Director, AdFactors PR, delivered a keynote address on PR agencies experimenting with metaverse, engaging with new-age consumers and much more

exchange4media Staff Jul 4, 2022 10:50 AM