Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity

e4m Staff Nov 13, 2025 4:19 PM

Creators are redefining brand partnerships, driving long-term brand value through relatable, aspirational content

Anuja Jain and Shalinee Mishra Jul 18, 2025 8:40 AM

At Wimbledon 2025, while tradition and elegance prevailed, it was the unexpected appearance of viral Labubu dolls at the stands that drew significant online attention

e4m Staff Jul 15, 2025 5:06 PM

Explore the Wimbledon side that goes beyond tennis with smart, stylish and whimsical campaigns

Anuja Jain Jul 15, 2025 3:47 PM

The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC

e4m Staff Aug 5, 2024 3:24 PM

Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports

NATIVE CONTENT Jun 3, 2024 6:59 PM

The event will highlight the theme of ‘Future.Now. – Radical Actions for the Post-Pandemic Era’

exchange4media Staff Jun 29, 2021 4:16 PM