Shekhar Tewari?blur=25

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM


The agency will work towards creating a 'bold and distinct new space' for the brand

e4m Desk May 24, 2021 8:44 AM

80 db - Dixcy?blur=25

The agency will be responsible to manage the overall communications strategy with the aim to raise the corporate profile and awareness about the brands' portfolio of products

e4m Desk Apr 20, 2021 4:58 PM

Sunil Sethi?blur=25

Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent

e4m Desk Apr 27, 2020 4:04 PM

Madison’s Platinum Media wins Dixcy media AOR?blur=25

Platinum Media, a unit of Madison Media Group, has won the media planning and buying duties of Dixcy Textiles, which owns Dixcy and Dixcy Scott brands

e4m Desk Feb 17, 2012 7:20 AM