dixcy-textiles

Creating a fresh narrative in the category will help build brand equity: Shekhar Tewari

Shekhar Tewari?blur=25

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM

TBWA\India roped in as creative partner for Dixcy Textiles

tbwa?blur=25

The agency will work towards creating a 'bold and distinct new space' for the brand

e4m Desk May 24, 2021 8:44 AM

80 dB Communications wins PR mandate for Dixcy Textiles and Gokaldas Intimatewear

80 db - Dixcy?blur=25

The agency will be responsible to manage the overall communications strategy with the aim to raise the corporate profile and awareness about the brands' portfolio of products

e4m Desk Apr 20, 2021 4:58 PM

Sunil Sethi appointed as Executive Chairman for Dixcy Textiles & Gokaldas Intimatewear

Sunil Sethi?blur=25

Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent

e4m Desk Apr 27, 2020 4:04 PM

Madison’s Platinum Media wins Dixcy media AOR

Madison’s Platinum Media wins Dixcy media AOR?blur=25

Platinum Media, a unit of Madison Media Group, has won the media planning and buying duties of Dixcy Textiles, which owns Dixcy and Dixcy Scott brands

e4m Desk Feb 17, 2012 7:20 AM