direct-to-consumer-trends
With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now less a channel and more an operating model
Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning
Shantanu David Sep 8, 2026 8:48 AM