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Air Asia

The campaign aligns with the airlines’ tagline, ‘Now everyone can fly’

exchange4media Staff Aug 10, 2019 8:12 AM

oreo

Launch, which opens up a new segment, will be supported by a 360-degree communication campaign

exchange4media Staff Jan 9, 2019 2:36 PM

Oreo Cadbury Dipped

Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury

exchange4media Staff Dec 5, 2018 3:53 PM

Copyright Act extended to internet broadcasting but confusion still remains?

Though it is still early days, this move could potentially benefit online audio streaming providers by making music rights holders more accountable and reducing cost of music acquisition

Abhinn Shreshtha Sep 14, 2016 8:04 AM

Guest Column: Will the smartphone spell doom for the idiot box?Dippak Khurana

Users’ love affair with digital media and mobile has far from run its course, and this is one of those that could very well last a lifetime, writes Founder & CEO, Vserv Dippak Khurana

Dippak Khurana Dec 24, 2015 8:52 AM

India mobile ad spends to reach Rs 720 crore in 2015

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016

Abhinn Shreshtha Sep 10, 2015 2:01 PM

Vserv forays into commerce; provides end-to-end solutions for Telcos and DTH operators

This step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data platform and commerce solution

exchange4media Staff May 14, 2015 4:18 PM

Maverick Capital Ventures invests in Vserv

With this investment, Vserv has raised a total of $18 million to date, including its first round of $3 million from IDG Ventures India

exchange4media Staff Mar 4, 2015 3:01 PM

Vserv appoints Pranab Punj as AVP, Global Marketing

In his previous assignment, Punj was the Director of Digital Media at Viacom18, where he was responsible for driving marketing and managing the web business

exchange4media Staff Sep 4, 2014 8:13 AM

Vserv.mobi launches Search Intent Ads for mobile shopping

Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy

exchange4media Staff Apr 17, 2014 8:18 AM

Vserv.mobi launches RTB on its mobile ad exchange

Advertisers will gain unparalleled reach across 150,000+ apps &sites and developers will benefit from lift in global monetisation

exchange4media Staff Apr 10, 2014 3:30 PM

Vserv.mobi announces SmartRewards ad format

The ad format helps convert mobile ads into free top ups for talktime, SMS & megabytes and allows advertisers to engage & cultivate brand loyalty among users

exchange4media Staff Jan 30, 2014 1:13 PM

Key trends that will drive mobile advertising in 2014: Dippak Khurana

As mobile advertising continues to evolve, the CEO and Co-Founder of Vserv.mobi predicts the key trends that will drive the industry in 2014

Dippak Khurana Dec 26, 2013 9:30 AM

Vserv.mobi launches AudiencePro for mobile advertising

The global mobile advertising network has signed up Airtel as its first telco partner; other global partnerships in the pipeline

exchange4media Staff Jan 14, 2013 12:23 AM

“Mobile mktg should be consumer, not tech-focussed”

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

Priyanka Nair Oct 11, 2012 9:16 AM

Vserv.mobi client portfolio grows 3X

Some of the marquee names amongst the company’s clients include Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel and Nokia

exchange4media Staff Aug 22, 2012 8:16 PM

Vserv.mobi appoints ex-Nokia developer evangelist in SE Asia

David Yin’s appointment is in line with Vserv.mobi’s plans to accelerate expansion and drive AppWrapper adoption

exchange4media Staff Aug 14, 2012 6:48 PM

Komli deal spurs investment hopes in ad networks

Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore

Rahul Dubey Jun 13, 2012 8:31 PM

Vserv.mobi strengthens South East Asia focus

Mobile advertising network, Vserv.mobi has appointed Vikas Gulati as Vice President – Business Development for South East Asia

exchange4media Staff Apr 24, 2012 9:04 AM

Vserv.mobi appoints technology veteran T S Ramakrishnan

Vserv.mobi brings on board Admob, Facebook, Yahoo! Technology veteran TS Ramakrishnan as Technology Advisor

exchange4media Staff Feb 15, 2012 12:55 PM