digital-marketing-trends-2023

Brands shift focus from awareness to winning the consumer shortlist

Brands Focus on Consumer Shortlist in Competitive Marketplace?blur=25

Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools

Sunidhi Vijay Aug 31, 2026 8:41 AM

Brands rethink ‘rented’ audiences as rising CAC pushes owned media back into focus

Brands Shift Focus to Owned Media Amid Rising Customer Acquisition Costs?blur=25

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

What it takes to navigate the omnichannel maze

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

As attention spans shrink, retention becomes marketing’s biggest metric

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM